Bharti-Walmart made half a dozen applications to trademark Best Price Cash and Carry and Best Price Modern Wholesale, among other names, along with the logo. While opening the Amritsar store, Bharti-Walmart officials said the brand was chosen after a consumer study. But analysts say Wal-Mart was deliberately playing down its global brands to weaken the backlash against the entry of foreign retailers in India.
Small shopkeepers, who have traditionally dominated India’s retail sector, have been protesting for years against the entry of big business groups—such as Wal-Mart—in the sector. They have staged marches and ransacked stores owned by large corporations in several cities.
Bharti Walmart unveils first Wholesale store in Chhattisgarh
Third Best Price Modern Wholesale store in Zirakpur, Punjab
Bharti Walmart opens fourth cash-and-carry store in Ludhiana
Best Price Modern Wholesale cash-and-carry store at Vijayawada, Andhra Pradesh
One outlet each in Rajasthan and Madhya Pradesh.
It is a very different Walmart; in fact, it's not a Walmart at all. It is called Best Price Modern Wholesale, in collaboration with Walmart's Indian partner Bharti Enterprises, in order to get around the country's rigid foreign-investment restrictions. Members of the store have to be in business in order to do transactions in wholesale, but their families get cards that allow them to buy at retail prices. All sales are in cash.
Read more: http://www.time.com/walmart
No comments:
Post a Comment